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If you want to be successful in today's digital marketing world, you need to have some pretty deep know-how. But with the constantly changing marketing trends, it can become hard to filter through all the online advice and information out there.
Podcasts offer a convenient and easy-to-digest way for marketers to keep their fingers on the pulse, allowing anyone to continue their learning, develop new skills, and expand their knowledge.
What is a Marketing Podcast?
Any digital or content marketer looking to stay abreast of the new marketing trends knows that education is necessary. However, often the resources available aimed towards educating marketers can be a little, well... dry. With many books and online content offering as much personality and intrigue as an unflavored cracker, podcasts offer a fresh avenue that makes hard to swallow information easy, and dare we say, fun.
Some of the areas content marketing podcasts cover are:
SEO (Search Engine Optimization)
PPC (Pay Per Click)
Content creation
Inbound marketing
Influencer marketing
Affiliate marketing
Brand awareness
Email marketing
Graphic Design
There are hundreds (if not thousands) of marketing-focused shows out there - and some are better than others - so to help you weed out the best ones, here are some of the top content marketing podcasts out there today.
The Marketing Book Podcast
Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian, this podcast offers a light-hearted and conversational approach to marketing.
Named by Forbes as one of the "11 smart podcasts that will keep you in the know" and one of LinkedIn's Top "10 Podcasts That Will Make You A Better Marketer" this show has some serious credentials.
This podcast's USP is that Douglas primarily focuses on interviewing some of the planet's best-selling authors of marketing and sales books. Dry? Heck no! In fact, it's casual, and free flowing with an informative edge that other similar podcasts just can't seem to achieve.
The one thing that truly Douglas him out as a pro, is that he actually reads his guest's books. Because of that, the questions Burdett asks are in-depth and probing with no room for dead air, as he consistently peppers the conversation with real-life examples and personal book recommendations.
With a clean sweep of 5 star reviews on Apple Podcasts, his loyal following from all kinds of backgrounds, can't get enough.
Marketing people stop and listen! This is such an amazing podcast. I personally didn’t have the time nor the access to the movers and shakers in marketing industry; but, through Douglas' awesome interviews I have both. Add the fact he responds and interacts with his tribe and it makes this podcast a can’t miss weekly appointment."
Amazingly Intense! This show is an ivy league education in every episode!
POWERFUL! Powerful, professsional, and unique! A must listen...funny too!
This is a great podcast for any marketer looking to get a high-energy but deeply insightful listener experience.
Digital Marketing Podcast
As you can probably tell, it pretty much does what it says on the tin and is without a doubt a digital marketer's dream. Entertaining, informative, and ad-free, these snappy weekly episodes are fully laden with the latest news, tools, strategies, and techniques to give digital marketers the edge within the industry.
Digital Marketing Podcast is hosted by two softly spoken Brits, Daniel Rowles and Ciaran Rogers, this podcast brings to the forefront engaging interviews with global experts on every marketing aspect you could imagine. From email marketing strategies, SEO for videos, crowdfunding, social media algorithms, dynamic Html 5 display ads, backlink checking – you name it, they've probably spoken about it.
With episodes lasting between 20-30 minutes, it's the ideal way to pass some time and get your marketing fix on your commute!
Everyone Hates Marketers
With a tagline that reads "The only podcast for people sick of marketing bullshit," you know you're in for a ride!
Hosted by Louis Grenier, the guy who likes to talk about himself in the third person, this expert interviewer brings probably the freshest content you can get for a marketing podcast. So, what makes this podcast so good? Well, for a start Louis doesn't take any prisoners. He's confident, focused, and at times downright abrasive.
But don't let that put you off because his hunger for knowledge is what brings the show together. He constantly pushes his interviewees.
REVIEW 5/5
"Louis is such a fantastic host and pushes guests to get unique content that’s incredibly actionable."
Louis drives conversations in a direction that he knows listeners want to explore- and he doesn't stop until he has squeezed every last marketing drop out of his guests' heads. This means the listener doesn't suffer through the usual filler or fluff, but instead, gets a punchy marketing podcast that delivers.
If you have a spare minute, you can even join his "Stand the F**k out" newsletter- which we highly recommend.
EDGE of the Web
Edge of the Web is a weekly show that covers it all! Well, by "all," we mean the world of marketing. Host Erin Sparks ensures each episode is filled with his hard-earned wisdom and genius insights on the latest trends in SEO and digital marketing.
But don't be fooled by the claims of "SEO Podcast"; Erin and his guests also dive into the realms of social media, content marketing, email marketing, and tons more. With show titles like "Is Google search getting worse" and "Are metrics more important than rank?" It's a highly clickable podcast that can suddenly send you down a forever spiraling marketing rabbit hole- in a good way.
Content and Conversation
Who doesn't love a good chat? The audience of Content & Conversation certainly does, with many commenting that it's one of the best podcasts out there from online marketing – and we kind of have to agree.
Each conversation between the founder of Siege Media, Ross Hudgens, and his guests (including marketing royalty such as Rand Fishkin and Cyrus Shepherd) is packed with value and genuinely helpful tips. Not bad for a short-form podcast!
If you find yourself in a content marketing bind, episodes like How to Pivot a Content Strategy: Lessons from Siege Media and SEO + Content Roadmap for Low Authority Sites are an ideal starting point.
So, if you have a spare 15 minutes, sit back, relax and join the chat.
HAMYAW
HAMYAW stands for Hillary and Margo Yell At Websites. And, yes, that is precisely what they do. But as many folks have said before us - it is the best marketing podcast you have never heard of.
This oddly unclassifiable video-only podcast is hosted by the two savvy marketers-slash-copywriters, Hillary Weiss and Margo Aaron. Consistently informative, funny without being "funny," critical without being nasty – HAMYAW is a beautifully balanced show that hits the sweet spot for those who want to hear intelligent people talking sense.
With their episodes spanning a wide range of topics from branding to selling, they show no fear when it comes to digging deep and resurrecting some of their past mistakes. For example, Margo and Hillary have torn into their own first websites, gibed over Margo's infamous banner copy, and pointed a gnarled, critical finger at Hillary's atrocious 2012 pricing.
But, amongst all the personal depreciation, there is a lot of insight into how anyone can succeed in the marketing (and entrepreneurial/business) realm- they just need the right tools. And these girls have it spades (pardon the pun).
This is undoubtedly a show worthy of your subscription list, especially if you want to hear more unique female voices in this space.
Summary
Okay, so we'll be the first to admit, we may have snuck in a few that weren't solely content marketing podcasts. But each of these podcasts offers something unique for anyone interested in improving their digital and content marketing strategies.
For most of us, time is something we all seem to be lacking. But having a podcast to hand that can be consumed and digested in a matter of minutes while we do the washing up is a revelation- especially when we can be both educated and entertained along the way.
Want to talk to us about launching a new podcast? We'd love to chat, just send us a message and we'll be in touch.
