How to

How to Promote a Podcast: Ideas & Tips on the Best Strategies

Once you've launched your show, how do you increase the number of listeners? We’ve put together a list of effective podcast promotion ideas and tips to get your content in front of new ears and grow your audience.

Contents

Numbers 1-10 spraypainted on asphalt depict the strategies that will help you understand how to promote a podcast
Graphic of blue megaphone on yellow background
Spread the word of your new podcast fast!
 
Hi _____,
A quick note to let you know that your episode with _____ about _____ has been published to the podcast feed today and our subscribers are listening right now!
We'd really appreciate it if you could share it with your network to help your interview reach as many listeners as possible.
To make it easy, here are the things you need: Link to your episode: _____ A short video snippet we created for social: _____ Here's a suggested tweet: _____ Or if you just want to retweet us, here's a link to that: ______
Thanks again for being a part of the podcast, I think our listeners will get a ton of value from the episode. If you have any questions let me know.
Cheers, _____

Close up of a man and woman doing a podcast interview
Podcast growth is all about relationships
 
Graphic of podcast superhero in blue cape holding a microphone
Use your superpower!
 
Screenshot of Joe Rogan's podcast ratings on Apple Podcasts
Podcast reviews on Apple podcasts
 
Screenshot of Apple Podcasts' new and noteworthy section
New and Noteworthy podcasts
 
John Lee Dumas from Entrepreneurs on Fire
John Lee Dumas from EOFIRE - Photo credit: Josh Rossi, JoshRossi.com
 
Hitchhiker on open road leading to sunrise
Podcasting is a long game. Stick with it!
 

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